Your web portal - Starting point for customer-related processes
The patient who waits patiently in line, perhaps even draws a ticket as in offices or mobile phone shops is now more or less the exception. BTW: The same applies to the endless queues on telephone hotlines. Even if they are deposited with interesting elevator music ...
Whatever the customer's concern, your web portal should be the first address to which it addresses its concerns.
Web Portal vs. Homepage
| Web Portal | Homepage |
| Design | |
| Modern | Trendy |
| relatively few changes, reflects the lasting trends | frequent changes, on the pulse of the time |
| Alignment | |
| Information, knowledge transfer Texts optimized primarily for human readers Support and sales platform |
Advertising, sales Texts primarily optimized for search engines Storefront |
| Processes and customer interaction | |
| Starting point for all customer-triggered processes | Contact forms, data are usually transmitted by e-mail |
| Process Management Platform | Content Management |
| Forms | |
| Informance ONE Form Services | individually programmed web forms |
| Maintenance | |
| Web Designer, Account Manager, Online Marketeers | Webdesigner, Webmaster |
| Technology | |
| Informance ONE Portal Server | handmade PHP, Pearl and JavaScript |
